AUSTIN UTILITIES

visual design | interaction | ui

EN—LIGHTENMENT 

Energy bills should provide customers with as much or as little detail as needed to answer questions about personal energy usage and service. An easy-to-read summary of charges, a graph of your energy use during a specified period and important information about the account makes for an educated energy user. 

A subliminal message of light versus darkness or transparency in design for an industry that is highly regulated and complex. The design incorporates customer-centered strategies to improve the customer experience. Online bill view adds data access convenience and personalization.

A necessary underpinning strategy to improve the customer experience is that the actual interaction has a strong causal customer relationship. The customer address map is intended to convey personal attention and detail, thereby creating the relationship.